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00897nam a2200241 4500 |
| 001 |
27100 |
| 005 |
20211003164453.0 |
| 008 |
040322s2004 xr ||||||||||||||czecze d |
| 020 |
|
|
|a 8024707314 :
|c 369.00 Kč
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| 040 |
|
|
|a STG001
|b cze
|
| 041 |
0 |
|
|a cze
|h eng
|
| 100 |
1 |
|
|a Wunderman, Lester
|7 xx0018841
|4 aut
|9 106850
|
| 245 |
1 |
0 |
|a Direct marketing :
|b reklama, která se zaplatí /
|c Lester Wunderman ; [přeložil Jiří Rezek]
|
| 250 |
|
|
|a 1. vyd.
|
| 260 |
|
|
|a Praha :
|b Grada Publishing,
|c 2004
|
| 300 |
|
|
|a 250 s.
|
| 653 |
0 |
|
|a marketing
|a reklama
|a prodej
|a direct marketing
|a pravidla
|
| 700 |
1 |
|
|a Rezek, Jiří
|4 trl
|9 48127
|
| 765 |
0 |
|
|t Being direct: making advertising pay
|
| 910 |
|
|
|a STG001
|
| 942 |
|
|
|c KN
|
| 999 |
|
|
|d 27100
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| 993 |
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|0 0
|1 316100175914
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|6 339_000000000000000
|7 0
|9 31342
|a 276.75
|b 0
|c 175914
|d 2004-03-22
|e 22
|f DOSP
|g 339
|h 369.00
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|n 0
|r 2022-04-25
|s 2020-01-03
|t 5
|w 2021-10-03
|y KN
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