Marketingová komunikace /
| Main Author: | Pelsmacker, Patrick de, 1957- |
|---|---|
| Other Authors: | Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971- |
| Format: | Book |
| Language: | Česky |
| Published: |
Praha :
Grada Publishing,
2003
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| Subjects: | |
| Tags: |
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| Item Description: |
Název originálu: Marketing Communications |
|---|---|
| Physical Description: |
581 s. |
| Bibliography: |
Obsahuje bibliografii a rejstřík |
| ISBN: |
8024702541 : |