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|a STG001
|b cze
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| 041 |
0 |
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|a cze
|h eng
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| 100 |
1 |
|
|a Pelsmacker, Patrick de,
|d 1957-
|7 xx0013518
|4 aut
|9 88572
|
| 245 |
1 |
0 |
|a Marketingová komunikace /
|c Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh ; přeložila Vlasta Šafaříková
|
| 260 |
|
|
|a Praha :
|b Grada Publishing,
|c 2003
|
| 300 |
|
|
|a 581 s.
|
| 500 |
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|a Název originálu: Marketing Communications
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
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| 653 |
0 |
|
|a marketing
|a komunikace
|a marketingová
|a nástroje
|a techniky
|a formy
|
| 700 |
1 |
|
|a Geuens, Maggie,
|d 1969-
|7 xx0013482
|4 aut
|9 77079
|
| 700 |
1 |
|
|a Bergh, Joeri van den,
|d 1971-
|7 xx0013519
|4 aut
|9 97902
|
| 910 |
|
|
|a STG001
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| 942 |
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|c KN
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| 999 |
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